November 12 MiniSummit at Maggiano’s Buckhead
November 12, 2026 @ 9:15 am - 3:30 pm
Mini Summit
“Driving Value: Innovation, Growth, and the Business of Healthcare Leadership”
Featuring ACHE Customized Learning Speaker Attila J. Hertelendy, Ph.D
and a Panel Discussion Session
Our November 12 program will begin with a brief (5-10 minutes) Annual Business meeting for Board Elections
November 12, 9:15 AM to 3:30 PM at
Maggiano's Buckhead
Approved for4.5 Hours of ACHE In-Person Education Credit!
Join us on November 12 at Maggiano's in Buckhead for our MiniSummit, “Driving Value: Innovation, Growth, and the Business of Healthcare Leadership.” This theme brings together the practical realities of marketing investment and measurable ROI with the strategic promise of digital health innovation, equipping healthcare leaders to grow new products and services while positioning their organizations for what’s next.
Sanford G. Duke, MD, MBA, FACHE, President of ACHE of Georgia, opens the day with a welcome and end-of-year ACHE business meeting, 2027 Board election, announcement of the incoming Board, and introduction of our panel moderator.
Our AM panel discussion, “Marketing and Money: Linking New Products, Services and ROI,” explores how healthcare organizations connect strategic marketing investment to measurable return.
Attila J. Hertelendy, Ph.D, will lead our ACHE Customized Learning Speaker session, “Strategic AI Implementation for HealthCare Leaders: Transforming HC delivery and operations.”
The MiniSummit program has been approved for a total of 4.5 hours of ACHE In-Person Education credit.
Sponsorship Opportunities
There are several opportunities to sponsor our November 12 MiniSummit. Click here for full details.
Our November 12 MiniSummit features a customized learning speaker and a panel discussion with a total of 4.5 hours of ACHE In-Person Education credit. Lunch and breaks are included in the registration fee.
About Our ACHE Customized Learning Speaker
Attila Hertelendy, PhD, has over 28 years of leadership experience as a hospital administrator and executive in Saudi Arabia, the United Arab Emirates, Canada and the United States. He has an extensive background in emergency and disaster management and digital health. He is a frequent international keynote speaker on crisis leadership, disaster and emergency management, global health security, climate change, disaster informatics and digital health.
10:00 AM to 11:30 AM Panel Discusstion:
“Marketing and Money: linking New Products, Services and ROI"
When developing new products and services, healthcare professionals must have a comprehensive understanding of their consumers—their needs, values, and preferences. Accordingly, a well-thought-out marketing strategy is vital to the success of your organization. To stay competitive, the strategy must continuously measure effectiveness and make appropriate adjustments.
In an era when trust in healthcare is wavering, it’s more critical than ever that healthcare organizations possess marketing savvy and be able to make the case internally and externally for any new product or service by demonstrating the ROI for all key stakeholders.
Panelists Will Discuss:
- How do you use your marketing and communications efforts to develop loyalty and trust amongst consumers? What has worked, and what has fallen flat?
• What are some of your marketing challenges?
• How does your marketing strategy interface with your strategic plan?
• What are some of the factors that make ROI measurement a challenge?
• Who are the formal and informal stakeholders when making decisions about new products, their financial impact and how to bring new ideas to market? What roles do they play?
Moderator:
Marion Spears Karr, FACHE,
Managing Partner & Founder,
In-FLOW Executives; and
Strategic Business & Talent Advisor,
Aegis Health
Panelists:
Pedro Adorno, MBA,
Acute Care Lead,
CapExpert
Jon Gibson,
Vice President- Marketing,
Think Surgical
Kelly Frazer Johnson, MBA, ACC,
Career & Business Coach
Founder,
Crystal Lake Marketing & Coaching
Event Details:
November 12, 2026, 9:15 AM to 3:30 PM Eastern Time
Location:
Maggiano’s Atlanta-Buckhead
3368 Peachtree Rd, Atlanta, GA 30326
(404) 816-9650
Agenda:
- 9:15 AM - Registration and coffee bar
- 9:40 AM - 10:00 AM - Welcome by Sanford Duke, MD, MBA, FACHE, President of ACHE of GA; ACHE of Georgia Business Meeting and 2027 Board Election
- 10:00 AM to 11:30 AM - Panel discussion: "Marketing and Money: linking New Products, Services and ROI"
- 11:30 AM to 12:00 PM - Lunch
- 12:00 PM to 1:30 PM - Customized Learning Speaker (part one)
- 1:30 PM to 1:45 PM - Break
- 1:45 PM to 2:50 PM - Customized Learning Speaker (part 2)
- 2:50 PM to 3:15 PM - Closing Comments by ACHE of Georgia President-Elect Nicole Denham, FACHE, MHA, RN
- 3:15 PM to 3:30 PM - Networking and program concludes
CEUs:
4.5 Hours of ACHE In-Person Education credit. See box at right for other CEU credit opportunities.
COST:*
- ACHE Members: $200.00
- Non-Members: $215.00
- Student Members: $120.00
*The registration fee includes lunch and breaks.
NOTE – The Early Registration Deadline Is Monday, November 9.
No credit/refund after this date. If you are unable to attend, you may send a substitute.
If you have questions, contact Bruce Lloyd at 404-444-8136 or send an email.
CE Credit Opportunities
This ACHE Choice session has 3.0 Hours of ACHE In-Person Education Credit AND 3 Hours of Continuing Education in collaboration with the following organizations:
- Interprofessional Continuing Education (IPCE)
- Accreditation Council for Continuing Medical Education (ACCME)
- Accreditation Council for Pharmacy Education (ACPE)
- American Academy of PAs (AAPA)
- American Nurses Credentialing Center (ANCC)
- Association of Social Work Boards (ASWB)
- Commission on Dietetic Registration (CDR)
Details on how to claim credit with these organizations will be sent to attendees after the event.
